AI Insights · Timothy · December 2021
Top 5 Communication Apps in Australia Q4 2021
Explore the performance of the top 5 communication apps in Australia during Q4 2021, including trends in downloads, revenue, and active users.
In Q4 2021, the top 5 communication apps in Australia saw varied performance metrics across downloads, revenue, and active users. This data, sourced from Sensor Tower, offers a comprehensive look at how these apps fared on a unified platform.
Messenger from Meta Platforms, Inc. experienced fluctuations in weekly downloads, starting at around 59K in late September, peaking at 69K in early November, and closing the year at approximately 52K. Revenue showed a notable increase, rising from about $1.9K at the end of September to nearly $2.2K in the week of December 20. Active users hovered around 19M, with a slight peak to 20M in late December.
WhatsApp Messenger maintained a steady download rate, with weekly figures ranging between 32K and 47K. Active users remained relatively stable, averaging around 5.9M throughout the quarter.
Telegram exhibited a downward trend in downloads, starting at about 29K and ending the quarter at approximately 19K. Active users showed a slight increase, peaking at 595K in late November before dipping to 533K by the end of December.
Snapchat saw a consistent rise in downloads, beginning at 23K in late September and reaching about 38K by the end of December. Revenue remained modest, with a peak of $186 in late October. Active users grew from 4.8M to over 5.2M by the end of the quarter.
Discord - Talk, Play, Hang Out showed stable download numbers, averaging around 28K per week. Revenue experienced a significant increase towards the end of the year, peaking at approximately $72K in the week of December 20. Active users were steady, with a slight decrease from 2.2M to 2M over the quarter.
For more detailed insights and data, visit Sensor Tower.